Our Services

We deliver custom solutions, tailored to you,
your industry, your culture

Agile Strategy
Rapid prototyping
Immersive Collaboration
End-to-End Research

The last few decades have completely transformed the market dynamics. A market highly-susceptible to small changes, wide reach, and an all-industry focus to provide satisfactory client experience has made it difficult for large companies to manage all this along with cost-effectively scaling their business. With a specific research industry providing an information outburst to the clients coupled with a supernova of e-commerce giants has made the task even more difficult.

Pebbles & Sand provides class leading market research services to supplement your organizational needs in the most effective manner. Years of expertise, fused with modular approach and advanced technology enable us to accelerate and optimise your business growth.

Business Research

The last few decades have completely transformed the market dynamics. A market highly-susceptible to small changes, wide reach, and an all-industry focus to provide satisfactory client experience has made it difficult for large companies to manage all this along with cost-effectively scaling their business. With a specific research industry providing an information outburst to the clients coupled with a supernova of e-commerce giants has made the task even more difficult.

Consumer Research

Delve deeper into the consumer psyche with our consumer research services are not merely about tabulating responses but also how to trigger the right ones to adapt to your needs. Our consumer research approach follows the same stringent standards and TAP methodology to help you understand the consumer behaviour the unmundane way.

Data Collection

We provide class-leading data collection services to provide you with an accurate picture of area of interest. Inaccurate data can lead to false conclusion, false insights, making the entire research process seem like a futile attempt. With the integrity of research compromised, it becomes difficult to eke out insights necessary to have a competitive edge in the industry. We thus focus heavily on extracting quality data with expertise in proceeding with both, qualitative and quantitative approaches. Being the primal step for accurate and accountable analysis and insights to follow, it is necessary to avoid any erroneous data collection since, flawed insight can lead to flawed future.

Quantitative Research Methods

The world is increasingly getting connected to the internet, and this makes online and mobile surveys a powerful tool. They are quick in terms of turn around time, are relatively cost effective, and are customizable.


There will be cases where traditional market research as a tool struggles for respondent participation, data quality issues etc.
PNS specializes in CATI/CAWI methodology, which helps target complex surveys/ difficult respondent set, where we with a help of computer and phone, recruit the respondents, follows a script and the routing is programmed in advance. In CATI the complete survey is taken over the phone while CAWI methodology involves recruiting the respondents over the phone and then qualified respondents participate online.
This increase participation and minimize data quality concerns and ensures that the qualified respondents participate online. Also It requires a shorter time to administer than some other methods, and data is available for quicker download in a variety of formats.

Face to Face

Door to Door CAPI
For the cases where the respondent set is very difficult to target online, this approach is used, where the interviewer reaches the respondents where they are available and uses computer to recorded their responses for a survey.

Door to Door CAPI
For the cases where the respondent set is very difficult to target online, this approach is used, where the interviewer reaches the respondents where they are available and uses computer to recorded their responses for a survey.

Paper and Pen Interview (PAPI)
For the markets, where the internet connectivity and power supply is still a challenge, we follow conventional PAPI survey using paper and pen to record data, instead of other methods such as telephones or tablets.

Central Location Test A Central Location Test (CLT) is a face-to-face survey method where many respondents are invited, to some convenient place for a face to face interview. A large number of people can typically be interviewed in a short time. We follow this methodology for short product and/or concept testing studies.

Qualitative Research Methods
Focus Groups

A focus group is usually made of a small number of people typically 8 to 10 participants and takes place at a research facility with a conference/meeting room. The group is led by a moderator who facilitates a structured discussion to uncover insight into reactions, attitudes, behaviors and beliefs. This method is focused on uncovering insights and patterns.

In-Depth Interviews

These interviews, known as “IDIs,” are either conducted face to face or over the phone. This is a one-on-one interview which aims at better understanding the consumer or stakeholder’s behavior.

Survey Programming/ Hosting

Survey programming and hosting services have long been seen with a drab reputation. However, they remain indispensable to collect data and to gain insight for understanding the industry and own organisation better. Over the years we have honed our skill set, transmuting it with our experience and becoming acquainted with new methodologies to design enjoyable surveys. The aim here is to minimise dropout rates, while keeping in mind what the client is looking for.

The process of designing an efficient and enjoyable survey begins understating the client and consumer psyche. After studying the internal and external dynamics of the organization our team with proficiency in basic to complex logics, starts brainstorming for the questionnaire. A thorough quality check is maintained to cover even the most minuscule of details which can have big implications. It is then tested by our experts, which is followed by discussion over the same. Once the prototype is ready we send the questionnaire to the client for approval, followed by survey preview testing from the client. The dropout rates, completion times and suggestions are regularly checked to provide reliable and time efficient surveys. So come TAP your potential.

Data Analysis

Data analysis using traditional approach can only provide predictable solutions which accelerate and optimize your business marginally. Churning data for insight can be meaningless if done without insight. We fuse together wide multi-domain experience with knowledge, time tested modular approach and technology. While working in close conjugation with you, with regular feedback to make sure we extract only success out of data.

Helping You Grow

Segmenting & Targeting
Brand Strategy
Remarkable Ideas &
Brand Activation
Privacy Policy


Pebbles and Sand Consulting Services Pvt. Ltd. (PNS) is committed to keeping your personal data private. We shall process any personal data we collect from you in accordance with Data Protection Legislation and the provisions of this Privacy Notice. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


PNS will collect and process information /opinion which may consist of your personal data you provide us through application forms, our website, face-to-face and electronic communication (including telephone conversations) in order to provide our services to you.


We may collect, store, and use the following categories of personal data about you

  • Personal contact details such as name, title, addresses, telephone numbers, and personal email addresses.
  • Date of birth
  • Gender
  • Employment status and salary
  • Marital status and dependants
  • Financial information
  • Location of employment or workplace
  • Copies of driving license or other IDs like passports
  • Information we obtain from third parties, such as information that we obtain when verifying details supplied by you and information collected from publicly available sources such as statuary bodies.
  • Other information about an individual that you or they disclose to us when communicating with us
  • Photographs
  • IP addresses
  • Cookies


We are permitted to process information we collect from you which may consist of your personal data in compliance with Data Protection Legislation by relying on one or more of the following lawful grounds:

  • You have explicitly agreed to us processing such information for a specific reason.
  • The processing is necessary to perform the agreement we have with you/controllers or to take steps to enter into an agreement with you/controllers
  • The processing is necessary for the purposes of a legitimate interest pursued by us.


Any Personal Information submitted to us, together with any other information, material or content you have provided (collectively hereinafter referred to as, "Data") shall be used primarily for administrative purposes and for the purposes to which they were submitted or required.

1. Information we process because we have a contractual obligation with you/controller

In order to carry out our obligations under that contract with controller or yourself, we must process the information given to us under the guidelines issued by you/controller. Some of this information may be personal information. Additionally, we may aggregate this information in a general way and use it to provide class information, for example to collection of opinion/polls/suggestion. If we use it for this purpose, you as an individual will not be personally identifiable. We shall continue to process this information until the contract between us/controller ends or is terminated by either party under the terms of the contract.

2. Information we process with your consent

Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our website or access our survey sites, you provide your consent to us to process information that may be personal information. Wherever possible, we aim to obtain your explicit consent to process this information.

Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide class information.

We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.

You may withdraw your consent at any time by instructing us

3. Information we process because of legitimate interest

When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).


We operate globally and may transfer your personal information to our affiliate companies or third parties in locations around the world for the purposes described in this privacy policy. Wherever your personal information is transferred, stored, or processed by us, we will take reasonable steps to safeguard the privacy of your personal information. Additionally, when using or disclosing personal information transferred from the European Union, we use standard contract clauses approved by the European Commission, adopt other means under European Union law for ensuring adequate safeguards, or obtain your consent.

If we transfer your information outside the European Economic Area in other circumstances, we will use best endeavour’s to put in place appropriate safeguards to ensure that your personal information remains adequately protected.


We will only keep the information we collect about you on our systems or with third parties for as long as required for the purposes set out above or as required to comply with any legal obligations or contract conditions to which we are subject. This will involve us regularly reviewing our files to check that information is accurate and up-to-date and still required.

We will normally destroy or erase data after statutory timelines lapse. However, we may retain your information, after you cease to be a customer for longer than this, provided it is necessary for a legal, regulatory, fraud prevention or other legitimate business purpose.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know basis. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.


Under certain circumstances, by law you have the right to:

  • Be informed about the processing of your personal data (i.e. for what purposes, what types, to what recipients it is disclosed, storage periods, any third party sources from which it was obtained, confirmation of whether we undertake automated decision-making, including profiling, and the logic, significance and envisaged consequences).
  • Object to your personal data being processed for a particular purpose or to request that we stop using your information.
  • Request not to be subject to a decision based on automated processing and to have safeguards put in place if you are being profiled based on your personal data.
  • Ask us to transfer a copy of your personal data to you or to another service provider or third party where technically feasible and otherwise required by applicable regulations.
  • Withdraw, at any time, any consent that you have previously given to us for our use of your personal data.
  • Ask us to stop or start sending you marketing messages at any time.
  • Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your working relationship with us.
  • Request the erasure of your personal data. This enables you to ask us to delete or remove personal data where you think that we do not have the right to process it.

Any request for access to or a copy of your personal data must be in writing and we will endeavour to respond within a reasonable period and in any event within one month in compliance with Data Protection Legislation. We will provide this information free of charge unless the request is manifestly unfounded or excessive. We will comply with our legal obligations as regards any individual’s rights as a data subject.

If you would like to contact us in relation to any of the rights set out above, please contact us using the following contact details. To protect your privacy and security, we may take reasonable steps to verify your identity before providing you with the details.

Harshita Gupta, Pebbles and Sand Consulting Services Pvt. Ltd. 107-B Pocket M Sarita Vihar, New Delhi-110076, India, INDIA Email:


You can contact the ICO if you have any concerns about how Pebbles and Sand Consulting Services Pvt. Ltd. has handled your personal data and you also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. You can contact the ICO via their helpline on 0303 123 1113. You can find out more information about your rights as a data subjects, their regulatory powers and actions they can take on their website

Notification of Changes

If we decide to change our privacy policy, we will post those changes on this page so our users are always aware of the information we collect and how we use it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

Where links are provided to other websites it should be noted that they are not and cannot be governed by our Privacy Statement. We cannot guarantee your privacy when you access other websites through any link provided on this website.

Cookies Policy

Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last indefinitely. Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use. Our website uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use.

When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose. If choose not to use cookies or you prevent their use through your browser settings, you will not be able to use all the functionality of our website.

We use cookies in the following ways:

  • to track how you use our website
  • to record whether you have seen specific messages we display on our website
  • to keep you signed in our site
  • to record your answers to surveys and questionnaires on our site while you complete them
  • to record the conversation thread during a live chat with our support team